the write stuff

BIC Soleil Bella Women's Disposable Razo

E-commerce:

BIC

French legacy brand BIC sells over 300 disposable products (stationery supplies, lighters and razors) on e-commerce platforms all over the world. Since 2018, I have been translating and/or copywriting all the English content for the UK and US sites.

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SEO Writing:

Can-Am

French-Canadian brand Bombardier Recreational Products (BRP) wanted fresh SEO copywriting for three of their brands' online shops: Can-Am off-road and on-road vehicles, Ski-Doo snowmobiles and Sea-Doo personal watercraft. Each brand caters to a distinct ridership and culture.

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Website Transcreation

French Advertising/translation agency MPIR hired me to transcreate its brand new website. They wanted to strike a tone somewhere between "professional and sassy."."

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Blog Content

MPIR also publishes a blog about all the services it offers. Most of it requires transcreation, sometimes translation from French. I go with their flow and always have fun.

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Apps & Software

French app developer Chouic was getting bad reviews for its Truth or Dare, a naughty party game. After I retranslated the English version, their rating on the Apple Store shot up to 4.9.

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Articles

Clarins publishes an online advice mag on its website called Beauty FAQ. All of the articles are translated from French for the US version of its e-commerce website.

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Website Translations

Batobus operates cruises on the Seine River in Paris. Looking to increase its ridership, it had its entire website translated into English to attract a wider international audience.

BIC Soleil Bella Women's Disposable Razo

E-commerce

French legacy brand BIC sells over 300 disposable products (stationery supplies, lighters and razors) on e-commerce platforms all over the world. Since 2018, I have been translating and/or copywriting all the English content for the UK and US sites.

Can-Am Off-Road Womens Gear.png

Corporate Websites

French-Canadian brand Bombardier Recreational Products (BRP) wanted fresh SEO copywriting for three of their brands' online shops: Can-Am off-road and on-road vehicles, Ski-Doo snowmobiles and Sea-Doo personal watercraft. Each brand caters to a distinct ridership and culture.

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Linguistic Auditing

French publishing giant Hachette hired me as the linguistic auditor for the new North American version of the legendary Asterix collection. This entails correcting the draft translations, writing up quality reports, and ensuring the syntax and lexicon are culturally pitch-perfect.

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Service Providers

French advertising and translation agency MPIR hired me to transcreate its brand new website. They wanted to strike a tone somewhere between "professional and sassy."."

Truth or Dare App.PNG

Apps & Software

French app developer Chouic was getting poor reviews for its Truth or Dare app, a party game for friends and couples. After I retranslated the English version, their rating on the Apple Store shot up to 4.9.

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Non-Fiction Books

New York publisher Abrams published a long-awaited book about Napoleon's personal life based on the world's largest collection of his possessions. It was one of the most difficult and thrilling translations I have ever done.

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Articles

Clarins publishes an online advice mag on its website called Beauty FAQ. All of the articles are translated from French for the US version of its e-commerce website.

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Marketing Materials

French wine startup Les Apéros Bio needed its collateral in English for trade shows and culinary expos. In addition to the translation, they also wanted English product names that conveyed their playful spirit (no pun intended).

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Blogs & Social Media

MPIR also publishes a blog about all the services it offers. Most of it requires transcreation, sometimes translation from French. I go with their flow and always have fun.

personal projects

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History & Beauty

As an amateur herbalist who makes her own body products, I am fascinated by old recipes and methods for taking care of oneself. This culminated into a side adventure into life before big box health & beauty retailers.

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Vertical Gardens

As an avid gardener and volunteer at the San Francisco Conservatory of Flowers, I've delved into designing and installing vertical green spaces for fun and an occasional side-gig.

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Culinary Tales

As an unstoppable cook, the blog Transledible is dedicated to a 1927 French cookbook. It was written as textbook for a Parisian school that taught women how to run private kitchens and feed mansions.